SYS–03Case studyCo-founder◇Concept · interactive prototype
Wise & Wealthy
An AI-assisted personal financial coach for 18-35 year-olds who aren't comfortable with finance — education and guidance, the opposite of trading apps.
Type
Cofounded product · concept + prototype
Domain
Financial literacy · mobile
Status
Concept · interactive prototype
Period
2026
Role
Product design · business model & prototyping
Team
Cofounded project
Market
18-35 year-olds uneasy with finance
Platforms
Mobile · bilingual light/dark mockup
Claude Design → Claude Codedc-runtime (React 18)Design tokensi18n FR/ENTarget: Next.js + TS
01 Summary
Wise & Wealthy makes financial literacy approachable: a "Wiz" assistant explains, encourages and coaches, rather than pushing you to speculate. The concept rests on a full business model (12 pages) and a PRD, and comes to life as a mockup of around twenty screens.
02 The problem & positioning
18-35 year-olds are often uneasy with finance, and existing apps speak trading or dry budgeting.
- Deliberate stance: education & plain language, not speculation
- A reassuring, non-intimidating identity (Wiz mascot, calming greens)
- Financial education — explicitly not regulated advice
03 More than an app: a suite
The prototype spans four surfaces that echo each other, unified by the Wiz mascot (6 moods).
- Adult app: dashboard, budget, goals, mini-lessons, Wiz assistant
- "Mes finances" (premium): transactions, planned vs actual, cashflow, debts, subscriptions, bank/CSV import
- Wise & Wealthy Kids: playful variant (piggy bank, coins, stars, milestones)
- Family Space: 4-digit PIN lock + child profiles
04 Limits
- It's a concept + an interactive mockup, not a built product.
- The "Wiz" assistant is mocked up — no AI is actually wired in.
- The freemium model and pricing are proposed, not market-validated.
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The suite
